ASHER BLACKBURN
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FCA: The Future of Mobility

FCA: The Future of Mobility

Envisioning The future of how people interact with their vehicle and the environment around them

Through four months of research, discussion and creating, our team worked along Fiat Chrysler Automotive (FCA), envisioning a new internal vehicle system. This system connects the user with the environment around them while creating the ideal internal environment for a range of activities. Our pitch was a system that created unparalleled comfort in your vehicle.

Spring 2019 - 15 weeks

Partner: Rachel Farn

Skills: Future Casting, Research, UX Design, Storyboarding, Video Sketch


 

Introducing: Acclimate

 
ACCLIMATE incorporates a fully customizable system to fully fit your vehicle to you.

ACCLIMATE incorporates a fully customizable system to fully fit your vehicle to you.

 
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What is β€œthe third space?”

We began our research in literary sources. Working spaces are rapidly changing and the perceptions of traditional workspaces are being totally altered. The environmental components of these spaces are key in creating a comfortable and productive space for people to work.

 
 

Generative Research: Work Environments

Trends in workspaces lead us to out first research method. A survey went out to 30 professionals to get a better understanding of where and how people work today.

 
 

Individual workspace activity

Knowing what people value in a workplace, the next step was to dive deeper and discover rational for these preferences. An activity and interview was devised and given to 16 professionals across the country.

 
 

Creating a space activity

It was important to actually see how people physically interacted wish spaces. This two part activity was devised to see how people create work and social spaces. We also tested visual and auditory sensations while the participant was in the space.

In the first experiment, we had participants build their ideal workspace. They worked in the space for 20 minutes while we manipulated sound and visuals on a windshield.

 
 

The second experiment was based in a social environment. We had teams of two build their ideal social environment in the space allowed. They then socialized in the space for 20 minutes while we manipulated sound and visuals on a windshield.

 
 

Moving into a solution

All of our generative research was highly informative. Takeaways from each step helped give us themes to prioritize in our final concept video.

 
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